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Featured industry case
+340% qualified leads.
Industrial equipment, twelve months. The strategy, the work, the math.
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B2B Conversion · Service 05 of 09
B2B websites on WordPress, headless, or e-commerce. Built around buyer research, spec-sheet detail, dealer locators, and the kind of conversion paths that turn capital-equipment shoppers into qualified leads. Performance-tuned. SEO-clean. Mobile-first.
What we hear, going in
Two complaints we hear from manufacturing leadership, almost weekly:
“The site looks OK. The forms barely fill. We don't know why.” What we hear from marketing directors, most weeks
“Sales tells me they hate sending prospects to our site. That's a problem.” What we hear from manufacturing CEOs, most weeks
Most manufacturer websites were built five-plus years ago by an agency that didn't understand the product, by a freelancer who's no longer reachable, or by an in-house designer who's since moved on. The site might look fine, but it doesn't tell the buyer what they need to know to move forward, and it doesn't make sales' job easier. The result: a site that exists but doesn't carry weight in the sales process.
How we run it
Three structural moves on most web engagements.
Spec-sheet detail accessible in two clicks. Comparison tables on every product page. Configurable spec downloads. Dealer locators that work. The site mirrors the buyer's research path, not the org chart.
Form fields that match what sales actually qualifies on. Calls-to-action tied to consideration stage. Case studies and proof embedded where buyers are evaluating. The site's job is to make sales' job easier.
Core Web Vitals all green. Server-side rendering where it matters. Schema markup, semantic HTML, mobile-first. The site ranks because the foundation is right, not because we bolted SEO on after the design.
WordPress with custom blocks your team can edit. Page templates that don't break when content changes. Documentation for whoever owns it next. Built so you're not coming back to us every time you need to update a press release.
What you get
01
Audit of current site, buyer research, competitive review, sitemap, wireframes, conversion strategy. The thinking before the design starts.
02
Component-based design system tied to your brand. Page templates, layout patterns, interaction design. Built so the team that maintains the site has guardrails.
03
WordPress (most common), headless, or e-commerce platforms. Custom blocks for your editors. Performance-tuned. SEO-clean. Built to standards your dev team would actually defend.
04
If you're rebuilding, the existing rankings need to survive. URL mapping, redirects, schema migration, indexability checks. The technical work that protects what's already working.
05
GA4, conversion tracking, CRM hand-off. Forms wired to your existing systems. Dashboards that show what the new site is doing differently from the old one.
06
30-day post-launch support window. Conversion optimization based on real traffic. Iteration as the data comes in.
A real story · A multi-line fab equipment maker
A PE-backed industrial fab equipment group had eight hydraulic guillotine shear models spread across eight separate product pages — each one weak on detail, none of them ranking, and none of them giving buyers the comparison view they actually wanted.
We consolidated all eight into a single page with a comparison table, configurable spec sheets, and clear application guidance. Page authority concentrated, organic traffic compounded, and sales finally had one URL they could send a prospect that actually closed deals.
See more case workView all →8 → 1
Product pages consolidated
Hydraulic guillotine shear category
+184%
Organic traffic to page
12 months post-launch
94
Lighthouse performance
Mobile, post-launch baseline
FAQ · Consulting questions
If yours isn't here, the form is honest territory.
Talk to us about web designGet in touch →Consulting is bounded by deliverable — we audit, we recommend, we hand it back. Fractional CMO is bounded by relationship — we own the plan, we sit in your leadership rhythm, we're accountable for the math compounding over quarters. Most of our consulting engagements end up looking like fractional CMO inside ninety days.
Two days a month for lighter engagements (board reporting, quarterly planning, strategic check-ins). Four days a month for active engagements (strategy + vendor management + audit cycles). We size to the work, not the other way around.
Almost never. We complement them. They run execution, we own strategy. They report to leadership, we coach them through it. The best engagements have a strong in-house operator running the day-to-day with us as the strategic spine they build against.
If the consulting work surfaces a channel that needs to move and we're the right team to move it, yes — the engagement expands to include execution. About two-thirds of our consulting engagements grow this way over twelve to eighteen months. The other third stay consulting-only because their existing teams are capable; we just give them better strategy to run.
Twenty-plus years of marketing practice, multiple engagements at scale, deep product literacy in industrial / technical / engineered categories. The person on your call has run paid accounts, written copy, sat on dealer-training calls, and presented to a board. Not a generalist account manager. Not a junior strategist with a senior title.
If you need execution help more than strategy help, hire a doer first. If you need a single tactical fix (a new website, a campaign, a brand refresh), engage that as a project. Fractional CMO is the right answer when the strategic spine is the gap — and when you're committed to growing something with a senior partner over multiple quarters.
Start a conversation · 1-business-day reply
Twenty minutes. No deck. No discovery script. Send us the URL and tell us what's stuck — we'll tell you whether a rebuild is the right move or whether something else moves first.