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Featured industry case
+340% qualified leads.
Industrial equipment, twelve months. The strategy, the work, the math.
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B2B Strategy · Service 01 of 09
B2B fractional CMO and consulting. Quarterly plans, audits, channel-mix decisions, and the strategic spine your in-house team builds against. Built for mid-size manufacturers and technical-product brands — the companies that can't quite justify a full-time CMO yet.
What we hear, going in
Two complaints we hear from manufacturing leadership, almost weekly:
“Our marketing has plateaued. The board wants growth. I don't have the bandwidth to hire and onboard a full-time CMO right now.” What we hear from manufacturing CEOs, most weeks
“I'm doing the strategy AND the execution. I can do one well. Doing both, I can't tell what's actually working.” What we hear from marketing directors, most weeks
A full-time CMO at a mid-size manufacturer runs $180K–$280K all-in, plus equity, plus a six-month ramp before they're operationally productive. For a $5M–$50M company adding marketing leadership for the first time, that math is rarely the right next move. A fractional CMO — senior strategist who shows up two to four days a month, owns the plan, and lets your in-house operator focus on execution — usually is.
How we run it
Most fractional CMO offers stop at the strategy deck. Ours doesn't. The strategist running your engagement also owns the channels — or sits one room away from the team that does. The plan and the work are built by the same people, in the same shop.
The person who shows up to your quarterly review is the person who built your plan. No junior strategist, no account manager, no sales handoff. The relationship is direct.
We learn the product before we touch the marketing. That means reading spec sheets, sitting through dealer training, walking the shop floor — whatever it takes to talk about what you make like an operator, not an outsider.
Quarterly plans come with measurement frameworks attached. KPIs your CFO will recognize. Targets specific enough to act on. Reporting your team can defend in a board meeting.
Some clients stay consulting-only for years. Others use the engagement as a runway into a full-service partnership when the math says it's time. Both shapes are real. The decision is yours, not a sales push.
What you get
01
Channel mix, budget allocation, KPI targets, content calendar, and the "what we're testing this quarter" roadmap. Specific enough to act on.
02
Two to four days a month, depending on the engagement shape. Working sessions with your team — not status updates, not deck reviews. Real strategic work.
03
Once per quarter, a structured read on what's working and what's not. Channels, content, brand, web, lifecycle, attribution. Written report your leadership will actually read.
04
If you have other agencies or freelancers on the bench, we manage them to the plan. Clear briefs, tight feedback loops, accountability for the work shipping on time.
05
If you have an in-house marketing person (or want to hire one), we mentor them through the engagement. They build skills, you build a team. We work ourselves out of a job — and into a different one.
06
Data Studio dashboard your team and leadership can open any time. Pipeline, leads, channel performance, content engagement. The reports that follow the work, not the other way around.
A real story · A mid-size industrial OEM
A mid-size CNC plasma cutting equipment manufacturer came to us with paid media that was burning budget on broad-category traffic that wasn't converting. The fix wasn't a new agency; it was a new plan.
Quarterly strategy sessions surfaced two things: (a) the buyers were searching for spec-sheet language the campaigns weren't bidding on, and (b) the leads sales actually wanted were three queries deep, not on the head terms.
We rebuilt paid search around spec-driven buyer queries. Cost-per-lead dropped, lead quality climbed, and pipeline-influenced revenue followed. The engagement started as a fractional CMO retainer and grew into a full-stack partnership over eighteen months. Same person on every call.
Read the full case studySee the work →+340%
Qualified leads
12 months
-62%
Cost per qualified lead
Same monthly spend
18
Months — engagement growth
Consulting → full stack
FAQ · Consulting questions
If yours isn't here, the form is honest territory.
Talk to us about consultingGet in touch →Consulting is bounded by deliverable — we audit, we recommend, we hand it back. Fractional CMO is bounded by relationship — we own the plan, we sit in your leadership rhythm, we're accountable for the math compounding over quarters. Most of our consulting engagements end up looking like fractional CMO inside ninety days.
Two days a month for lighter engagements (board reporting, quarterly planning, strategic check-ins). Four days a month for active engagements (strategy + vendor management + audit cycles). We size to the work, not the other way around.
Almost never. We complement them. They run execution, we own strategy. They report to leadership, we coach them through it. The best engagements have a strong in-house operator running the day-to-day with us as the strategic spine they build against.
If the consulting work surfaces a channel that needs to move and we're the right team to move it, yes — the engagement expands to include execution. About two-thirds of our consulting engagements grow this way over twelve to eighteen months. The other third stay consulting-only because their existing teams are capable; we just give them better strategy to run.
Twenty-plus years of marketing practice, multiple engagements at scale, deep product literacy in industrial / technical / engineered categories. The person on your call has run paid accounts, written copy, sat on dealer-training calls, and presented to a board. Not a generalist account manager. Not a junior strategist with a senior title.
If you need execution help more than strategy help, hire a doer first. If you need a single tactical fix (a new website, a campaign, a brand refresh), engage that as a project. Fractional CMO is the right answer when the strategic spine is the gap — and when you're committed to growing something with a senior partner over multiple quarters.
Start a conversation · 1-business-day reply
Twenty minutes. No deck. No discovery script. Tell us where the strategic gap is, and we'll tell you whether a fractional CMO is the right next move — or, just as often, what is.