Strategy & Leadership
Creative & Build
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Take the diagnosticIndustries we serve
Featured industry case
+340% qualified leads.
Industrial equipment, twelve months. The strategy, the work, the math.
Read the case study
B2B Marketing for Manufacturing CEOs & Owners
For manufacturing CEOs and owners who've been burned by B2B agencies, watched marketing budgets disappear into reports nobody reads, and want a partner that runs the play, not one that asks permission to start.
What you've probably heard before
Most marketing agencies are built around bringing you in on a pitch from senior strategists, then handing the actual work to junior staff. The pitch is the asset; the work is the cost. That's why so many engagements feel great in month one and forgettable by month six. The strategist who sold you the program isn't the person executing it.
We're built differently. The person you talk to in the first conversation is the person who will run your engagement. Not a salesperson. Not an account manager. Not a pitch team that hands you off. The work is the asset; the relationship is direct.
If you've been burned by agencies before — the deck-heavy ones, the offshored-execution ones, the ones who optimized for impressions instead of revenue — this page is for you. We've worked with manufacturing CEOs and owners across industrial equipment, technical products, and the broader manufacturing space for twenty years. The patterns of agency under-performance are familiar to us; we built our practice around avoiding them.
Proof, in plain numbers
Numbers from real partner engagements. Anonymized in the proof-stat band, named in the case studies linked from this page.
+340%
Qualified leads · 12 months
Same monthly paid-media spend. Industrial equipment OEM. The kind of result we're built to repeat.
8.4×
ROAS sustained year over year
Up from 2.1× at engagement start. Technical-product brand. Same monthly spend.
-38%
Cost per qualified lead · 12 months
PE-backed industrial group. Same monthly spend. Better targeting and tighter content.
$487K
Pipeline sourced / month
Industrial equipment OEM. Pipeline attributed to channel for the first time in company history.
$58K
Monthly e-com revenue from email
From a lifecycle program that didn't exist 90 days earlier. Pest control technology DTC.
10 yrs
Longest active partnership
Powersports portfolio. Same shop on call across a decade of product cycles.
Where we already do this work
Anchor partners by industry shape. Specific clients named in the case studies and during the first conversation.
CNC plasma cutting systems · competing nationally against established brands
Multi-line fab equipment — CNC fiber laser, ironworkers, press brakes, shears
Agricultural & consumer · direct-to-grower and B2B distribution
RV + retail technical product · engineered for technical buyers
Motorcycles, ATVs, jet skis, side-by-sides · ten-year relationship
Fifty+ partner companies served across industrial equipment, technical products, metal fabrication, and manufacturing. Specific clients named in the case studies and during the first conversation.
Why this is different
01
Most agencies need to be managed — you're constantly approving, redirecting, asking for status. We hold the strategic spine and bring you decisions that need your call. The rest, we run.
02
The person you talk to in the first conversation is the person who runs your engagement. No account manager between you and the operator. No junior strategist running your account.
03
Reports lead with revenue and pipeline, not impressions and clicks. Built so your CFO can defend the marketing spend in a board meeting without needing us to be in the room.
04
Most agencies optimize for billable activity. We optimize for the work compounding. Engagements that start with one channel grow into the full stack as the work proves out — not because we sell up, but because the math says it's time.
05
If you're not the right shape for us — smaller than we work with, looking for a single-month tactical fix, expecting an agency to manage itself — we'll tell you in the first conversation. We'd rather not start than start wrong.
“The reports go straight to the board. The leads go straight to the sales floor. The work is in the same hands — and the math finally tells us what's working.”
What we hear from CEOs after the engagement is running
FAQ · Things people ask about us
If yours isn't here, the form is honest territory.
Start a ConversationGet in touch →We don't quantify team size on the site. The substance signal comes from the house numbers above — twenty years, $20M+ ad spend managed, 50+ partner companies, 100+ websites. That's how we feel real without claiming a roster. The structural commitment is "senior on every account" — whoever you talk to is the operator.
Marketing agency, full stop. The creative capability is unusual for a shop our size, and it's the asymmetric advantage when the work pulls hard on it — but the lead is the marketing math. Strategy, paid media, SEO, content, lifecycle, attribution. Creative is a lever inside that, pulled when the math says it'll move the number.
Industrial equipment OEMs, metal fabrication, technical and engineered products (consumer + B2B), and the broader manufacturing space. The common shape: complex, considered-purchase products with longer sales cycles, real competitive pressure, and strong margins. Not e-commerce commodity. Not lifestyle DTC. Not software-as-a-service.
The team operates from the Pacific Northwest (44.0582° N · 121.3153° W). We work with clients across the US and a few international. Most of the work is remote-first; we travel to client sites for shoots, dealer meetings, trade shows, and quarterly reviews when the engagement calls for it.
Yes — we currently work with PE-backed industrial groups and have for years. The PE timeline isn't a problem; the work either compounds in a way that supports the exit thesis or it doesn't. We're built to make sure it does.
We hire infrequently and we hire carefully. If you're a senior strategist, designer, copywriter, or operator with deep product literacy in industrial / technical categories, the careers page has standing language — the door is open even when the postings aren't.
Start a conversation · 1-business-day reply
Twenty minutes. No deck. No discovery script. Tell us what you're trying to do, what you've tried before, and where it went sideways — we'll tell you whether we're the right shop.