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Featured industry case
+340% qualified leads.
Industrial equipment, twelve months. The strategy, the work, the math.
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Industries · B2B Marketing for Metal Fabrication Companies
We know your world from the inside — via the OEMs who power your shop floor. Built around lead generation, brand differentiation, and the local-market work that turns commodity-fab pricing pressure into competitive position.
The space we work in
Metal fabrication is one of the toughest B2B categories to differentiate in. Most shops compete on price, lead time, and capability matrix — all three of which converge to the middle as competitors match each other. The shops that pull ahead are the ones that build a brand worth choosing on something other than the lowest bid.
We've spent years building B2B marketing for the equipment that sits on your shop floor — CNC plasma tables, fiber lasers, ironworkers, press brakes, shears. We know what the equipment does, what it costs, what it commits a shop to operationally. We know your shop's economics from the inside, even if we haven't worked on your specific shop's marketing yet. That perspective is the trojan horse here: when you read the marketing on this site, the operator-confidence should feel like someone who actually understands your world — not a generalist agency pitching at the category.
If you're a fab shop owner or marketing lead reading this and thinking 'they don't have a fab-shop case study,' that's accurate — we don't, yet. We're explicitly looking to anchor this vertical with the right shops, and the playbook is ready. B2B lead generation, brand work, website rebuilds that put your real capability in front of the right local and regional buyers.
What we know about your industry
We don't have fab-shop case studies on the public site yet. Here's the pattern recognition we bring from the equipment side that translates.
12+
Years in the equipment side
Continuous work for the OEMs whose CNC plasma, fiber laser, press brakes, ironworkers, and shears live on your shop floor.
Multi-tier
GTM model fluency
Most equipment OEMs sell through dealer / distributor / direct. We understand how that affects your buying decisions and your competitive set.
Spec-driven
Buyer language
We know how operators, owners, and CFOs talk about equipment, capacity, and capability. That language shapes how we'd market your shop's capability to your buyers.
RFQ-ready
Sales cycle understanding
From the OEM side: what an RFQ-ready buyer looks like, what they research, what makes them commit. From your side: how to be the shop they call first.
Local + national
Buyer geography
Some fab shops compete locally; some compete nationally; the best compete in both. The marketing strategy is different for each. We know when to choose which.
Real photography
Shop differentiation
The single biggest brand lever fab shops under-use: real photography of real work on real machines. We have the photo + video chops to make that happen.
The shape we're looking for
If you're a mid-size fab shop ($5M–$50M revenue) thinking about marketing differently — we'd like to talk.
Mid-size fab shop competing on more than price · ready for sustained marketing investment · willing to be a named case study within twelve months.
Reach out via the form below. The first conversation is twenty minutes — no deck, no discovery script, no commitment.
How we'd serve fab shops
01
Most fab shops look like every other fab shop. The marketing lever no competitor is pulling: a brand that signals capability, craftsmanship, and reliability before a quote is even requested.
02
Local and regional paid media campaigns hunting RFQ-ready buyers. SEO targeting capability-specific keywords (laser cutting [city], precision metal fabrication, etc.).
03
Most fab shop websites are spec-list-and-contact-form. Yours should be capability storytelling: real projects, real photography, real differentiators that surface what makes your shop different at first glance.
04
The asymmetric advantage. Most shops have one folder of low-res photos shot by a manager on a phone. Real product photography on your shop floor, real video of your processes, drone aerials of your facility — differentiates you immediately.
05
Project case studies your sales team can email to RFQ-stage prospects. Capability one-pagers. Dealer training assets if you're an OEM-facing supplier. The content that helps you close the work after you're shortlisted.
“We compete on price, lead time, and capability matrix. So does everyone else. We need to be choosable on something else.”
What we'd expect to hear from fab-shop owners
FAQ · Things people ask about us
If yours isn't here, the form is honest territory.
Start a ConversationGet in touch →We don't quantify team size on the site. The substance signal comes from the house numbers above — twenty years, $20M+ ad spend managed, 50+ partner companies, 100+ websites. That's how we feel real without claiming a roster. The structural commitment is "senior on every account" — whoever you talk to is the operator.
Marketing agency, full stop. The creative capability is unusual for a shop our size, and it's the asymmetric advantage when the work pulls hard on it — but the lead is the marketing math. Strategy, paid media, SEO, content, lifecycle, attribution. Creative is a lever inside that, pulled when the math says it'll move the number.
Industrial equipment OEMs, metal fabrication, technical and engineered products (consumer + B2B), and the broader manufacturing space. The common shape: complex, considered-purchase products with longer sales cycles, real competitive pressure, and strong margins. Not e-commerce commodity. Not lifestyle DTC. Not software-as-a-service.
The team operates from the Pacific Northwest (44.0582° N · 121.3153° W). We work with clients across the US and a few international. Most of the work is remote-first; we travel to client sites for shoots, dealer meetings, trade shows, and quarterly reviews when the engagement calls for it.
Yes — we currently work with PE-backed industrial groups and have for years. The PE timeline isn't a problem; the work either compounds in a way that supports the exit thesis or it doesn't. We're built to make sure it does.
We hire infrequently and we hire carefully. If you're a senior strategist, designer, copywriter, or operator with deep product literacy in industrial / technical categories, the careers page has standing language — the door is open even when the postings aren't.
Start a conversation · 1-business-day reply
Twenty minutes. No deck. No discovery script. Tell us about your shop, your competitive set, and where you want to be in eighteen months — we'll tell you whether we're a fit.