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Featured industry case
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Industrial equipment, twelve months. The strategy, the work, the math.
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B2B Marketing Agency for VPs & Marketing Directors
B2B marketing for marketing directors, VPs, and operators at manufacturers and technical-product brands. Results your leadership can see, work you're proud to present, and a team that picks up the phone when you need them.
What we hear from your seat
Most marketing leaders at mid-size manufacturers are wearing more hats than the org chart admits. Strategic planning, channel execution, vendor management, leadership reporting, sales enablement, sometimes brand work, often event planning — and the team to support all of that is usually one or two people. The result: strategy gets thin because execution eats the day, or execution gets sloppy because strategy needs the time.
An agency partner is supposed to fix that — but most agencies add to the work instead of subtracting from it. They need to be managed. They produce decks instead of work. They optimize for the wrong metrics. They look senior on the pitch and feel junior in the day-to-day. By the time you've onboarded them, briefed them, edited their first round, and gotten them through QA, you wonder why you didn't just do it yourself.
We're built around the opposite assumption: an agency is only useful if it makes your job easier. We hold the strategic spine you'd otherwise be carrying alone. We run the channels you don't have bandwidth for. We bring leadership-ready reports without you having to ask for them. The whole engagement is structured to remove work from your plate, not add to it.
What this looks like in practice
Reports your CFO will read and your CEO will defend. Built around revenue, pipeline, and the math your leadership actually asks about.
Live
Data Studio dashboards
Always-on dashboards your team and leadership can open any time. Built around revenue and pipeline first; activity metrics last.
Monthly
Written readouts
Plain-language summaries of what worked, what didn't, what we're testing next. Built so you can forward them to leadership without editing.
Quarterly
Business reviews
QBR-ready presentation tied to your sales cycle. Built so the conversation is about the work, not 'what is this report saying'?
1-day
Reply turnaround
Initial reply within one business day. No 'we'll get back to you next week.' If you need us, we're there.
Direct
Communication channel
Slack, email, phone — whatever your team uses. No tickets. No portals. No 'submit a request' forms.
Senior
On every call
The senior team that scopes your engagement is the team that runs it. No account manager between you and the operator. No 'let me check with the team' responses.
Where we already do this
Anchor partners by industry shape. The in-house marketing leader is the day-to-day relationship in each.
Marketing leader has the strategic spine + channel ownership offloaded; focuses on brand + leadership comms
Marketing team leverages our shop for multi-equipment-line execution + dealer support
Marketing leader runs the brand + DTC; our shop runs lifecycle email and paid
Marketing leader sets direction; our shop executes paid + SEO + content + analytics
Multi-stakeholder marketing org; our shop is the trusted creative + photo + video partner across the portfolio
Fifty+ partner companies served under various NDA arrangements. The pattern is consistent: you stay strategic, we run the channels. Specific clients named during the first conversation.
What you can expect
01
We hold the day-to-day. When something needs your call, we bring you a recommendation and the data behind it — not a list of options to pick from.
02
Plain language. Revenue and pipeline first. Built so you can present them without rebuilding them. Built so your CEO doesn't ask 'what is this saying?'
03
Slack channel, direct email, direct phone. No ticketing system. No 'submit a request.' If you need us, we're there. Initial reply within one business day, always.
04
Real photography, real video, real creative. Brand-consistent across every surface. The kind of work you forward to leadership and dealers without explaining.
05
Frankly, this is what your job rewards: the marketing team that makes leadership comfortable, the dealers happy, sales productive, and the numbers move. Our entire engagement structure is built around that outcome.
“I used to spend half my week managing the agency. Now they manage themselves — and they make me look good in front of leadership. That's the entire point.”
What we hear from marketing directors after the engagement is running
FAQ · Things people ask about us
If yours isn't here, the form is honest territory.
Start a ConversationGet in touch →We don't quantify team size on the site. The substance signal comes from the house numbers above — twenty years, $20M+ ad spend managed, 50+ partner companies, 100+ websites. That's how we feel real without claiming a roster. The structural commitment is "senior on every account" — whoever you talk to is the operator.
Marketing agency, full stop. The creative capability is unusual for a shop our size, and it's the asymmetric advantage when the work pulls hard on it — but the lead is the marketing math. Strategy, paid media, SEO, content, lifecycle, attribution. Creative is a lever inside that, pulled when the math says it'll move the number.
Industrial equipment OEMs, metal fabrication, technical and engineered products (consumer + B2B), and the broader manufacturing space. The common shape: complex, considered-purchase products with longer sales cycles, real competitive pressure, and strong margins. Not e-commerce commodity. Not lifestyle DTC. Not software-as-a-service.
The team operates from the Pacific Northwest (44.0582° N · 121.3153° W). We work with clients across the US and a few international. Most of the work is remote-first; we travel to client sites for shoots, dealer meetings, trade shows, and quarterly reviews when the engagement calls for it.
Yes — we currently work with PE-backed industrial groups and have for years. The PE timeline isn't a problem; the work either compounds in a way that supports the exit thesis or it doesn't. We're built to make sure it does.
We hire infrequently and we hire carefully. If you're a senior strategist, designer, copywriter, or operator with deep product literacy in industrial / technical categories, the careers page has standing language — the door is open even when the postings aren't.
Start a conversation · 1-business-day reply
Twenty minutes. No deck. No discovery script. Tell us what's eating your week, what your leadership wants more of, and where the agency support has been letting you down.