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Featured industry case
+340% qualified leads.
Industrial equipment, twelve months. The strategy, the work, the math.
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B2B Organic · Service 03 of 09
B2B technical SEO + content built around spec-sheet language, comparison queries, and the long-tail terms broad-category competitors aren't writing for. Where buyers research before they ever fill a form.
What we hear, going in
Two complaints we hear from B2B manufacturing leadership, almost weekly:
“Our blog has fifty posts. None of them rank for anything that matters.” What we hear from marketing directors, most weeks
“We rank #1 for our brand name. So does everyone else for theirs. That's not the problem.” What we hear from manufacturing CEOs, most weeks
Most B2B manufacturer SEO efforts chase the wrong queries — broad-category head terms or content topics borrowed from generic B2B advice. The buyers you want are typing spec sheets, model comparisons, capability questions, and competitor-replacement searches. The content that ranks for those queries doesn't exist on most manufacturer sites — which is exactly why your buyers are still finding your competitors.
How we run it
Three structural moves on most SEO + content engagements.
We map the actual queries your buyers type at each stage of consideration. Not the keywords with the highest volume — the keywords with the highest intent. Spec terms beat category terms every time.
Site architecture, internal linking, schema markup, page speed, indexability. The technical work that makes the content rankable in the first place. Rolled out in phases your dev team can actually ship.
Spec-sheet language. Real product photography. Cutaway diagrams when the product needs them. Content that reads like the operator wrote it — because the operator gave us the brief.
Comparison pages, technical guides, ROI calculators, white papers. The content sales actually emails to prospects in the consideration stage. Not generic listicle filler.
What you get
01
Quarterly plan covering keyword targets, content topics, publication cadence, and supporting technical SEO work. Updated as rankings move.
02
Quarterly audit covering site architecture, internal linking, schema, page speed, mobile UX, indexability. Findings prioritized for your dev team's backlog.
03
Long-form articles, comparison pages, technical guides, sales enablement assets. Written by people who know the product, not generalist content writers.
04
Title tags, meta descriptions, H1s, schema, internal links, image alt text. The detail work that turns good content into ranking content.
05
Outreach, partnerships, digital PR. Earned links from real publications and partners — not link farms or PBNs.
06
Data Studio dashboard tracking keyword movement, organic sessions by page, conversion attribution. The reports that show whether the work is compounding.
A real story · A lithium battery technology brand
A lithium battery technology brand serving RV and retail technical buyers had decent brand search visibility but almost no traffic on the spec-sheet queries that drive comparison-stage research. Their buyers were finding competitors instead.
We rebuilt the technical content around battery-spec keywords competitors weren't writing for — capacity comparisons, charge-rate questions, BMS configuration guides. Twelve months later, organic traffic on product pages up 62%, and the leads coming through were measurably more qualified.
See more case workView all →+62%
Organic traffic
Product pages · 12 months
+47
Top-10 rankings added
Technical spec keywords
3.2x
Lead quality score
Vs. brand-search baseline
FAQ · Consulting questions
If yours isn't here, the form is honest territory.
Talk to us about seoGet in touch →Consulting is bounded by deliverable — we audit, we recommend, we hand it back. Fractional CMO is bounded by relationship — we own the plan, we sit in your leadership rhythm, we're accountable for the math compounding over quarters. Most of our consulting engagements end up looking like fractional CMO inside ninety days.
Two days a month for lighter engagements (board reporting, quarterly planning, strategic check-ins). Four days a month for active engagements (strategy + vendor management + audit cycles). We size to the work, not the other way around.
Almost never. We complement them. They run execution, we own strategy. They report to leadership, we coach them through it. The best engagements have a strong in-house operator running the day-to-day with us as the strategic spine they build against.
If the consulting work surfaces a channel that needs to move and we're the right team to move it, yes — the engagement expands to include execution. About two-thirds of our consulting engagements grow this way over twelve to eighteen months. The other third stay consulting-only because their existing teams are capable; we just give them better strategy to run.
Twenty-plus years of marketing practice, multiple engagements at scale, deep product literacy in industrial / technical / engineered categories. The person on your call has run paid accounts, written copy, sat on dealer-training calls, and presented to a board. Not a generalist account manager. Not a junior strategist with a senior title.
If you need execution help more than strategy help, hire a doer first. If you need a single tactical fix (a new website, a campaign, a brand refresh), engage that as a project. Fractional CMO is the right answer when the strategic spine is the gap — and when you're committed to growing something with a senior partner over multiple quarters.
Start a conversation · 1-business-day reply
Twenty minutes. No deck. No discovery script. Tell us where your organic visibility is now and what queries should be sending you traffic — we'll tell you whether SEO is the right lever or whether paid moves first.