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Industrial equipment, twelve months. The strategy, the work, the math.
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Production · Service 09 of 10
In-house B2B video production for manufacturers and technical-product brands. Brand films, product demos, application case studies, dealer training, trade-show motion, drone aerials. Filmed cinematically. Framed accurately.
What we hear, going in
Two complaints we hear from manufacturing leadership, almost weekly:
“We need a product video for the trade show. The last one we made looks dated and generic. We don't want to do that again.” What we hear from VP marketing and brand leads, most weeks
“Sales asked for application case study videos. We hired a freelancer. The interviews are fine. The b-roll is unusable.” What we hear from manufacturing CEOs, most weeks
Most manufacturer video is either templated (motion graphics over stock footage, immediately recognizable, immediately undermines credibility) or shot by a generalist videographer who didn't understand the equipment (wrong angles, missed the safety detail, soft on the product). The buyers evaluating a $40K capital purchase notice the motion content; if the video is generic, they assume the product is too. Real B2B video — shot at your facility, on your line, by people who know how the equipment actually works — is the asymmetric advantage technical brands under-invest in.
How we run it
Three structural moves on most B2B video engagements.
We film at your facility, on your line, with your operators. Stock B-roll — gloved hands holding generic blueprints, hard-hat professionals shaking hands — never makes the cut. Real production motion always does.
Slider, jib, gimbal, slow-motion close-ups. Studio motion for product hero films and trade-show loops. The motion craft that makes a $40K piece of equipment feel like the only one worth buying.
Product demos, brand films, application case studies, dealer training content, trade-show loops, social cuts. Filmed cinematically but framed accurately — the spec sheet should be defensible from the footage.
Every shoot is planned for multi-format output — the 90-second brand film cuts down to a 30-second paid ad, a 15-second social loop, a six-second pre-roll, and a vertical for LinkedIn / Instagram / TikTok. Shot once, cut everywhere, with proper aspect ratios and resolution from the start.
What you get
01
The 60- to 120-second flagship video that lives on the homepage, runs at the trade show, and sits at the top of the funnel. Direction, script, shoot, edit, color, sound design, music license — full ownership.
02
Mid-funnel videos that show the equipment doing its job — on the line, in the field, in the customer's shop. Designed for sales decks, dealer portals, paid media, and the product page.
03
Brand films, product demos, application case studies, trade-show loops. Full pre-pro through post including direction, shooting, editing, and color grade.
04
Facility flyovers, equipment-from-above, application context (vineyards, construction sites, etc.). Useful for marketing, dealer training, trade-show content, and recruiting.
05
Training videos, co-branded assets, channel-partner enablement. Content your dealers actually use to sell your product.
06
Booth video loops, demo reel cuts, social-ready short-form. Designed to play in a noisy hall and read in three seconds.
A real story · A mid-size industrial OEM
A mid-size CNC plasma cutting OEM needed product photography, lifestyle imagery, and motion content for a national trade-show launch and the website rebuild that followed. We shot on their production floor — product hero shots, operator portraits, cutting in motion, drone aerials.
The motion assets carried across the trade-show booth (60-second loop), the new website hero (90-second brand film), paid media (30s + 15s + 6s cuts), the dealer training portal, and the email sequences for the next eighteen months. One shoot, dozens of formats.
See more case workView all →1 shoot
Photography + video bundle
On-location at the production floor
5 channels
Asset deployment
Web, paid, email, dealer, trade show
18 months
Asset useful life
Same shoot, sustained reuse
FAQ · B2B video production questions
If yours isn't here, the form is honest territory.
Talk to us about videoGet in touch →Consulting is bounded by deliverable — we audit, we recommend, we hand it back. Fractional CMO is bounded by relationship — we own the plan, we sit in your leadership rhythm, we're accountable for the math compounding over quarters. Most of our consulting engagements end up looking like fractional CMO inside ninety days.
Two days a month for lighter engagements (board reporting, quarterly planning, strategic check-ins). Four days a month for active engagements (strategy + vendor management + audit cycles). We size to the work, not the other way around.
Almost never. We complement them. They run execution, we own strategy. They report to leadership, we coach them through it. The best engagements have a strong in-house operator running the day-to-day with us as the strategic spine they build against.
If the consulting work surfaces a channel that needs to move and we're the right team to move it, yes — the engagement expands to include execution. About two-thirds of our consulting engagements grow this way over twelve to eighteen months. The other third stay consulting-only because their existing teams are capable; we just give them better strategy to run.
Twenty-plus years of marketing practice, multiple engagements at scale, deep product literacy in industrial / technical / engineered categories. The person on your call has run paid accounts, written copy, sat on dealer-training calls, and presented to a board. Not a generalist account manager. Not a junior strategist with a senior title.
If you need execution help more than strategy help, hire a doer first. If you need a single tactical fix (a new website, a campaign, a brand refresh), engage that as a project. Fractional CMO is the right answer when the strategic spine is the gap — and when you're committed to growing something with a senior partner over multiple quarters.
Start a conversation · 1-business-day reply
Twenty minutes. No deck. No discovery script. Tell us what you have, what you need, and where it's deploying — we'll tell you what's worth shooting first.