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Featured industry case
+340% qualified leads.
Industrial equipment, twelve months. The strategy, the work, the math.
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Paid Media · LinkedIn Ads · Platform 02 of 04
The only platform where you can target the specific titles and accounts buying your equipment. Sponsored content, message ads, conversation ads, and account-based campaigns built for B2B reach into mid-size manufacturer marketing leadership.
What we hear, going in
Two complaints we hear from B2B manufacturing leadership, almost weekly:
“We’re running LinkedIn Ads but I have no idea if we’re actually reaching the buyers we want. The targeting feels like a stab in the dark.” What we hear from B2B marketing directors, most weeks
“The CPMs are insane. We’re paying a fortune to put generic content in front of people who already ignore us.” What we hear from manufacturing CMOs
LinkedIn is the most expensive ad platform in B2B and the only one that can name the buyer by title, company, seniority, and industry. Most accounts are running it like a programmatic platform — broad targeting, generic creative, optimizing for clicks. That math will never work at LinkedIn CPMs. The accounts that win on LinkedIn run it like a sales tool: tight account lists, role-specific creative, and content that earns the click instead of buying it.
How we run it
Three structural moves on most LinkedIn Ads engagements.
Build the target account list from your CRM, dealer network, and ICP definition. Then layer titles, seniority, and function. Reach 3,000 right people 30 times each — not 300,000 wrong people once.
LinkedIn rewards substance over polish. Real product photo, real shop floor, real operator. Document-style ads that get saved. Video that respects the spec sheet. The creative built for the actual feed environment.
Top of funnel: sponsored content for awareness. Mid-funnel: message ads for warm accounts. Bottom: conversation ads for prospects already in the consideration set. Different formats for different buyer states — not all sponsored content all the time.
LinkedIn’s Conversion API + offline conversion uploads tied to CRM stages. Cost-per-SQL math, not cost-per-form-fill. Defensible against the LinkedIn-is-too-expensive objection that always comes up at quarterly review.
What you get
01
Target account list from your CRM, ICP framework, and known competitor base. Title and seniority filters. Reach quality, not reach volume.
02
The day-to-day awareness layer. Real product, real shop floor, real operator content. Not stock-style B2B blandness.
03
1:1 messaging at scale for warm accounts. Conversation ads for prospects already in the consideration set. Higher-touch formats for higher-intent buyers.
04
LinkedIn Conversion API + offline conversion uploads tied to CRM stages. Pipeline-stage attribution, not form-fill counts.
05
Document-style ads for spec downloads, comparison guides, application case studies. Carousels for product line walkthroughs. Created in-house.
06
Looker Studio dashboard wired to your CRM. Cost-per-SQL math. Monthly written readout. Quarterly review with account list refresh.
A real story · A mid-size industrial OEM
A mid-size CNC plasma cutting equipment manufacturer came to us with paid media that was burning budget on broad-category traffic that wasn't converting. The previous setup chased clicks. Sales got overwhelmed with hobbyists and tire-kickers; the buyers this OEM actually wanted were three queries deep, not on the head terms.
We rebuilt paid search around spec-driven buyer queries. Cost-per-lead dropped, lead quality climbed, and pipeline-influenced revenue followed. Twelve-month total: +340% qualified leads on the same monthly spend.
See more case workView all →+340%
Qualified leads
12 months · Same monthly paid-media spend
-62%
Cost per qualified lead
Better targeting, not budget cuts
$487K
Pipeline sourced / month
Attributed to channel for the first time
FAQ · LinkedIn Ads questions
If yours isn't here, the form is honest territory.
Talk to us about LinkedIn AdsGet in touch →For B2B technical sales: yes. For broad consumer or low-ASP B2B: no. The math works when the AOV is high enough that one closed deal pays back six months of LinkedIn spend — common in capital equipment, technical-product, and engineered manufacturing.
$3-5K/month is the floor for an account-list-driven campaign to get enough impressions for the algorithm to optimize. Below that, the math is too thin.
Both work. Most engagements start with your CRM + win/loss list as the seed, then we expand it using LinkedIn’s firmographic + intent data. We share the list before we run anything.
Yes — Sales Nav as the targeting layer for the campaign and as a parallel channel for outbound. The two reinforce each other when the account list overlaps.
LinkedIn Conversion API + offline conversion uploads tied to CRM stages. We track view-through and assisted contributions over 90- and 180-day windows so the “LinkedIn doesn’t close deals” objection actually gets answered with data.
Yes. LinkedIn rewards substance over polish — document-style ads, real-operator video, spec-sheet-grade content. Not the same creative we’d run on Meta.
Start a conversation · 1-business-day reply
Twenty minutes. No deck. No discovery script. Tell us about your current paid setup, your sales cycle, and what good looks like to your CFO — we'll tell you whether paid is the right lever to pull or whether something else moves first.