How to Choose a B2B Marketing Agency for Your Manufacturing Company

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Choosing a B2B marketing agency is harder than choosing a consumer agency, because the proof is harder to read. Most of the bad agency fits we see for mid-size manufacturers trace back to one of three root causes: the wrong playbook (B2B SaaS templates applied to capital equipment), the wrong attribution (impressions chased instead of revenue), or the wrong team (junior staff doing the work that was sold by senior strategists). This post will walk through each one, starting with what we see most often.

The B2B agency pattern we see

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What actually works

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Where to start

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