B2B Google Ads for Industrial Equipment: What Actually Works

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B2B Google Ads for industrial equipment is a different sport than consumer paid media. Most of the wasted spend we see in B2B advertising for mid-size manufacturers traces back to one of three root causes: the wrong playbook (B2B SaaS templates applied to capital equipment), the wrong attribution (impressions chased instead of revenue), or the wrong team (junior staff doing the work that was sold by senior strategists). This post will walk through each one, starting with what we see most often.

The B2B pattern we see

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What actually works

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Where to start

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